I had the opportunity to contribute as both creative strategist and videographer for an exciting collaboration between H&M Group / Beauty and Locus Solus Studio, celebrating the opening of their new flagship store on Drottninggatan in Stockholm.

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Together, we developed a fully CGI-based Fake Out Of Home (FOOH) campaign designed to build hype ahead of the store’s opening and spotlight the hero beauty brands carried at this location. Since the store was still under construction, we worked from a single reference photo—rebuilding the entire façade in CGI and turning a technical limitation into a bold creative asset.

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The campaign resonated strongly with audiences, achieving over 3.5M views within the first 24 hours on TikTok and Instagram combined and receiving an outpouring of positive feedback. The result was a digitally-led retail launch that captured attention before the doors even opened.