During my time at Locus Solus Studio, we were commissioned to promote the Maybelline New York ''Superstay Lumi Matte'' Foundation. Our task was to create a 15-second viral CGI ad that visually brought to life the product’s weightless formula under the campaign concept “Light as Air.”
 

Set against the backdrop of H&M Beauty’s new flagship store in Stockholm, the ad featured Swedish influencer Amanda Strand, with floating CGI elements that amplified the product’s airy texture and modern appeal.
 

As the videographer and editor, I captured the live-action footage and worked closely with the VFX team to seamlessly blend real-life visuals with surreal digital motion. My production choices, from framing to pacing, were driven by both a creative eye and a strategic understanding of what resonates in a social-first beauty campaign.
 

The final result was a high-impact, visually captivating piece that blurred the line between beauty, tech, and storytelling, sparking attention both online and in-store.