Sadie Sink is on fire! The Stranger Things star and Armani Beauty ambassador is at the heart of the new Armani Sì Passione Eau de Parfum Intense campaign, bringing the heat with every moment.

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For this project, my focus was project managment at Locus Solus Studio. I had the privilege of working closely with the Armani team at L'Oréal Luxe Group.
With their own creative direction, we developed a captivating Augmented Reality (AR) filter on Instagram to mark the launch of the new Sì Passione perfume.

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Our mission was to create a filter that embodied the perfume’s bold energy, inspired by the dynamic silhouettes seen in the TVC - playful, minimal and striking in red.  The immersive AR experience launched on Instagram, successfully engaging the brand’s audience with a dynamic, interactive encounter.

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Additionally, we expanded the experience to Snapchat and TikTok, where users could "dance to the movement of their heartbeat" and explore their inner passion, celebrating the new packaging of the iconic Sì perfume collection.